Influence Zone

New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon

e4m Staff Jan 8, 2026 2:23 PM

Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises

e4m Staff Jan 7, 2026 10:47 AM

Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency 

e4m Staff Jan 6, 2026 1:03 PM

As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking

e4m Staff Jan 5, 2026 11:43 AM

In the statement issued, The Wire demanded the immediate return of the journalist’s along with the full chain of custody

e4m Staff Dec 24, 2025 12:48 PM

The great D2C reset: How 2025 merged offline and online commerce

e4m Staff Dec 24, 2025 12:46 PM

Karan Wahi partners with Knack Beverages as investor and brand ambassador

e4m Staff Dec 24, 2025 12:40 PM

According to sources, IBDF’s silence stems from sharp differences of opinion among its members

e4m Staff Dec 24, 2025 12:38 PM

Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd

e4m Staff Dec 18, 2024 6:18 PM